There are many things you must have in mind if you want to build a strong personal brand. It does not have to be hard work — actually, it is pretty simple — but it has to do with your surroundings. To build a strong personal brand, you must be active on social networks and be out there, since that is the best way to advertise yourself. Here are some tips to help you:
Creating a brand is a marathon, not a sprint.
When you start thinking about a business idea, many people tend to get very excited and not think through the pros and cons of the project. Something that might be a con is that not many realize how difficult and time-consuming it actually is to make a new brand function. It seems as if it were easy from the planning side of the brand, but making it a reality consumes a lot of your energy and valuable time.
Target a specific audience.
Try concentrating on important data such as: age, gender, country, etc. When you get an estimated version of what your audience looks like, you want to imagine your audience as someone in real life. Let’s say I’m planning a shoe brand and my audience consists mainly of 18-year-old girls from London. Something that really helped me grow has been imagining what that girl would need and want based on her experiences and what is happening around her environment.
Use social media.
Nowadays it is key for a brand to go viral. Consistently posting and being active might be a little bit of a burden but it is worth it after some time. To go viral you should understand how every algorithm works. For example: it’s easier going viral on TikTok than on Instagram because you can be nobody and still end up on everyone’s for you page after using the right sounds and hashtags.
Familiarity leads to trust.
It is advised that you show your face on social media for people to sympathize with you. When someone appears constantly on your phone you unconsciously start feeling a sense of friendship with this unknown character and you end up feeling the need to support them in their business or any other project they have.
Color palette and typography.
This will make it easier for your customers to remember your brand. You should choose a color palette and typography that align with the formality or informality of your business.
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Your profile picture matters.
Little details that you think no one will notice are the reason why you normally don’t grow on social media. Your bio, the links, the profile pictures, banners, account names, and descriptions of posts. You never know what people are going to look at. Imagine you are looking to buy a dress and you end up on some business page that has no bio, no profile picture, and their last post was one month ago. Your first thought won’t be, “I’ll send a DM.”
Share your story.
Building trust with your audience is essential in today’s fast-paced and competitive business world. As the owner of a business, it is crucial to establish a genuine and lasting connection with your customers. One effective way to achieve this is by sharing your story and showcasing your expertise. Sharing the challenges you’ve faced, the lessons you’ve learned, and the milestones you’ve achieved can create an emotional connection and build trust. Moreover, expressing your opinions and unique perspectives can set you apart from your competitors. Instead of simply being another faceless business, you can become a trusted source of insights and knowledge in your industry.
