The massively popular Kim Kardashian brand is described as a “solutions-oriented brand designing the next generation of underwear, loungewear, and shape wear” on the official SKIMS Instagram. SKIMS was established in 2018, one year after her cosmetics brand KKW Beauty was founded in 2017. Their net worth is believed to be $1.6 billion, and they are expanding every day! Kardashian was included on Forbes’ list of the world’s billionaires as a result of the incredible reaction from her audience, followers, and admirers.
In addition to the product’s ideal fit and inclusivity, Kardashian’s success is also a result of its marketing strategies, the models they utilize to wear SKIMS, and the way each new collection release leaves customers eager for more. I’ve outlined all you need to know about SKIMS, including their history, the influence social media has had on them, and what lies ahead.
2019 will mark the formal introduction of Kim Kardashian’s brand. According to Evening Standard, she quickly generated $2 million off of her initial SKIMS merchandise. It is also rumored to have broken the record for the most shapewear sales ever achieved in a single day. Kardashian’s brand was now being noticed by retailers like Nordstrom and Selfridges as she began to introduce new collections, new products, and more for her fans. She arranged for Nordstrom to become their first retail partner on February 3rd, 2020.
“It was a natural choice to bring SKIMS to Nordstrom as our first retail partner. It was essential to me that we launch with the full range of sizes and shades that SKIMS has to offer, which is a value shared by Nordstrom.”- Kim Kardashian
Underwear, such as briefs and bras, as well as loungewear, such as leggings, were among of the items that were available when the initial version of SKIMS was released and everyone was trying to get their hands on every item they could. The company now sells boy shorts, boxers, thongs, and other types of underwear. Even loungewear like pajamas, robes, comfortable sets you may put together from cotton or other materials, bodysuits for shaping, waist trainers, pregnant shapewear, and more. Everyone may find something they like in the collections that they now have, which range in material from teddy to summer mesh, jelly sheer, velour, and basics collections with cotton, contour bonded, seamless sculpt, soft lounge, and much more.
Contacts and Models
It goes without saying that Kim Kardashian can get any model for her company given her prominence and connections, and it is always intriguing to see who will be the next. The internet went bananas when promo photos of Megan Fox and Kourtney Kardashian eating cherries on the ground while wearing their SKIMS outfits were widely shared on Instagram. Nobody anticipated that the pair, who were seen side by side in a toilet stall at the MTV’s Award Show with their partners, would have a promo shoot for SKIMS just a few days afterwards.
Even Kate Moss wore her SKIMS in a new advertisement in July of this year. Kendall and Kylie Kardashian have also modeled for fresh lines including the Valentine’s Day Line. They looked incredible, and of course, seeing this pair put together for their elder sister Kim sent the internet into a frenzy as well. Khloe was also visible at SKIMS’ initial debut in their promotional films and other materials posted on the official Instagram in September 2019. Addison Rae, a popular TikTok user, appeared in a Fits Everybody Bodysuits advertisement. Amelia Gray, Delilah Belle, Naressa Valdez, Mae McKagan, and several others are among the others.
Marketing
The key to many firm’s successes is actually in the amount of marketing, promotion, and advertising that goes into getting people to know about them and, of course, want to buy the products. If they haven’t seen the movie being advertised, the trailer, or even a commercial, no one is going to go see it. For clothes, the same principle applies. If you could at least read a review of the product or find someone online who has purchased and worn it, you might be more inclined to purchase it. Influencers play a significant role in SKIMS’ marketing strategy.
To continue reaching out to new audiences and spreading the word about their events, goods, or anything else linked to them, many companies have turned to influencer marketing. Large brands and organizations frequently offer things to content producers or influencers so they may showcase the items in a video or photo on their social media platforms. Not only does this strategy succeed, but it also persuades people to want to acquire products themselves, potentially purchase SKIMS on their own, and hope that the company would notice and want to collaborate with them as well. Social media is an effective tool, and there are countless ways to get known there.
They have a blogs page on the previously stated official SKIMS website that is all about the sizing, fit, and review on any goods you’d want to see in order to continue being even friendlier with their audience. A whole website is devoted to films showing try-on hauls, the products up close, and even Kim Kardashian wearing them. By creating material in this way, businesses can show prospective buyers and regular clients what they can buy and how it looks on a real person. SKIMS also uses a variety of body types in their marketing campaigns so that everyone may see how it would seem on a body type similar to their own.
SKIMS will, of course, always conduct photo sessions to promote and advertise the things that will shortly be offered for the new collections as well. In addition to demonstrating how the products are utilized outside of a studio environment, this adds urgency and builds anticipation among viewers. They debuted new pieces for their Teddy material and all-weather line a few weeks ago after posting several images on Instagram of females wearing these fleeces outside. They were moving about, playing, eating, climbing trees, firing arrows, splashing water, and more.
